Artificial intelligence (AI) revolutionized content creation and takes advertising campaigns to another level. With the predictive analysis tool PHOLIA and market studies powered by musai, «Digital Ethical Studies With AI for Creative Industries.» It is possible to personalize content and audience more precisely than ever.

By Ryoko Nagase

Internet content creators face many challenges and difficulties in their work, but they can be avoided and minimized by using tools like Pholia that accurately and quickly analyzes topics of interest and high impact on your audience with artificial intelligence.

These are the 3 fatal mistakes when overlooking market research when creating content with predictive AI.

1. Not knowing your audience.

One of the most important aspects of creating engaging and relevant content is knowing who you are writing for and what they want. If you don’t know your audience, you run the risk of creating content that is too generic, too specific, or too obnoxious.

Predictive artificial intelligence tools help analyze your audience’s preferences, behaviors and comments and adapt your content accordingly. For example, you can use a tool like Pholia to forecast the popularity and demand of certain topics, keywords, or products, and create content that matches the trends and interests of your audience.

2. Not optimizing your content for search engines.

Another fatal mistake that content creators make for their campaigns and SEO strategy. It is neglecting the importance of SEO (search engine optimization). Which improves the visibility and ranking of your content in search engines like Google or Bing, generating more traffic and conversions to your website or platform. Predictive AI tools help and optimize your content for SEO by giving you suggestions, insights, and analysis on how to improve keywords, titles, tags, descriptions, links, and other elements that impact your SEO performance. Use a tool like Pholia to analyze your audience’s comments and interactions to generate keywords from the voice of your customers.

3. Do not review or edit its content.

The last but not least fatal mistake that content creators make for their brands is publishing their content without reviewing or editing it and neglecting the quality of the content. This results in content full of errors, questioning the authority of your brand, having no creative or permanence impact, and most risky, inconsistencies or plagiarism, which damage your credibility and reputation as a content creator, losing clients and project opportunities.

Predictive AI tools like Pholia go a long way toward proofreading and editing your content by checking for grammar, spelling, punctuation, style, tone, and originality. Being your ideal ally and most powerful tool for your content strategy.

If you need advice on how to use artificial intelligence in your advertising strategies or are looking for predictive analysis tools, do not hesitate to contact us. We’re here to help you succeed in the age of AI.

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