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Euthia®

Memory Predictor

MAXIMIZES BRAND OF AUTHORITY

pleca Euthia

Euthia gives you the solution for long-term memory retention in an impactful way from the beginning!

Euthia, the artificial intelligence that knows how your marketing campaign is transformed into a lasting memory.

The advantage of having early results in brand impact is invaluable. With Euthia you know what the "memorable element" is in the minds of your market and it will be remembered in the long term. Achieve an appropriate strategy from day one. Generate an impactful strategy from day one. No more guesswork, just strong informed decisions, backed by completely reliable hard data.

Euthia is an advanced Convolutional Neural Network (CNN).

With an architecture that replicates how human visual memory consolidates at the long term. The CNN delivers an immediate memory response based on shape recognition and key visual differentiators. Then, these differentiators get into a “reverberation” process just as human memory repeats relevant information over time until a unitary region of the image remains in the long term. The result is a key element that allows the CNN to recall the overall image.

Euthia

Calia is ideal

for Creators in

The dream team for your creativity

Combine the different tools for an unbeatable result

+8 years

of continuous algorithm training with consented demographic samples.

>65% ​

statistical accuracy of predictive tools compared with real field studies.

+85,000

human vs algorithm cross-validation test before deployment of predictive tools.

>95%

savings in market research costs, by far unbeatable convenience for recurrent tests.

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