MELPIA

Melpia®

Communicational Effectiviness

SYNTETIC PANEL DATA 100 NETWORK

pleca Melpia

Melpia, the synthetic panel with a hundred artificial intelligences at the service of your message!

Melpia uses the power of artificial intelligence to reach an agreement of understanding, pointing out the key elements to maximize the impact of your message

Melpia, the synthetic panel with a hundred artificial intelligences at the service of your campaign. Point out the key elements and get access to a broad and detailed view of how your message resonates with your audience.

Melpia is a complex tool that understands the requirements of the fast-paced Internet era.

Where a very simple image can be interpreted differently depending on culture, career path, knowledge, etc.

It is a set of one hundred fourth-generation (v4) inception architechture neural networks, each independently trained by a different group of human volunteers. When an image is loaded into Melpia, each neural network classifies the image independently. After classification, the 100 networks establish an «agreement» score based on the identified class and the image elements used to enter that class. Melpia scores represent the proportion of agreement among the 100 networks.

This principle replicates a human panel of 100 people under the assumption that everyone is asked the question «tell me what is in this image» and the result is the number of panelists who respond to the same answer.

Melphia

Calia is ideal

for Creators in

The dream team for your creativity

Combine the different tools for an unbeatable result

+8 years

of continuous algorithm training with consented demographic samples.

>65% ​

statistical accuracy of predictive tools compared with real field studies.

+85,000

human vs algorithm cross-validation test before deployment of predictive tools.

>95%

savings in market research costs, by far unbeatable convenience for recurrent tests.

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